Social Model

The social model of addiction treatment accentuates the need for societal changes to aid individuals in recovering from alcohol or drug addiction. This approach focuses on helping individuals make positive lifestyle changes to maintain sobriety, often through community-based treatments. Recognising that addiction is influenced by social and environmental factors, the model sees individuals as more than just their addiction, prioritising overall well-being and social connections.

In understanding addiction, various models have been utilised over time. At WeDoRecover, we adopt the Social Model of Addiction to largely inform our approach in supporting and advocating for individuals struggling with addiction.

The social model posits that ‘addiction’ is not merely an individual issue but is largely constructed by societal factors.

This model stands in contrast to the traditional medical model of addiction.

According to the medical model, ‘addiction’ is viewed primarily as a health condition that should be treated by medical professionals. Individuals struggling with addiction are often seen as deviating from ‘normality’ or as abnormal. The condition is perceived as a problem of the individual.

From the medical model’s perspective, a person with an addiction requires fixing or curing. This viewpoint treats addiction as a tragedy and those experiencing it as deserving of pity. The focus within the medical model is on the limitations and what individuals cannot do or be.

Conversely, the social model identifies ‘addiction’ as the outcome of the interplay between individuals with addictive behaviours and a society rife with physical, attitudinal, communicative and social barriers. This implies that it is the societal environment that must evolve to allow individuals experiencing addiction to participate fully and equally within the community.

Adopting a social model perspective does not ignore the reality of addiction or its impact on the person. However, it challenges society to adapt and accommodate addiction as part of the wider spectrum of human diversity.

The social model aims to transform society to better include individuals with addictive behaviours rather than expecting these individuals to change to fit societal norms. It supports the belief that people dealing with addiction have the right to be active, contributing members of society, enjoying equality with others.

The social model of addiction is now increasingly recognised as the appropriate way to view and address ‘addiction’. It signifies a shift in how society perceives and responds to addiction issues.

People experiencing addiction are not to be seen as merely objects of charity, medical treatment and social protection but rather as subjects with rights, capable of asserting those rights, making decisions for their lives based on informed consent and being active participants in society.

In this framework:

Addiction is seen as a complex interplay between individual vulnerabilities and societal influences rather than solely a medical condition.

The barriers that contribute to sustaining addiction are not just the addictive behaviours themselves but include societal attitudes, policies and environments that fail to support recovery and integration.

It is not the addiction alone that hinders an individual’s full participation in society but rather the societal barriers that need to be dismantled.

Originating in the 1960s, this holistic approach includes group therapy, peer support and community involvement. It encourages active participation in treatment, creating resilience and skill development necessary for overcoming addiction. Peer support, a key element of the social model, offers empathy and shared experiences, helping individuals find motivation and understanding. The model also strives to create a safe, stigma-free environment, acknowledging the important role of family, friends and community support.

This approach, deeply rooted in the principles of Alcoholics Anonymous (AA) and similar programs, highlights the benefits of peer support, attitude changes towards treatment, establishing strong support systems and learning new skills and hobbies for sustained sobriety. When combined with other treatments, the social model effectively facilitates long-term, positive changes in individuals’ lives.

What is Social Model? Addiction Summary

The social model of addiction and its impact on recovery. Explore the summary and key aspects of this approach. Get help from qualified counsellors.

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    Founded in 2008, WeDoRecover has evolved from an advisory service for addiction treatment into a comprehensive provider of care, following its 2019 merger with Changes Addiction Rehab in Johannesburg. Specialising in connecting patients to top-tier addiction treatment centers in the UK, South Africa and supporting individuals in recovery world wide.




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